New York, NY
Developed at Mythology
The popup stand for Alexandre Pavão is designed as a modular system built from prefabricated metal pieces and hardware, enabling easy assembly, disassembly, and transport. This flexible construction allows the stand to be reused in multiple locations without compromising structural integrity. The core framework is metal scaffolding, chosen for its simplicity and adaptability, which serves as a neutral foundation. To connect the stand to the brand’s identity, it’s customized with colorful materials and accessories like ropes, climbing clips, and webbing tape. These elements add layers of texture and visual interest, transforming the basic structure into something more playful and aligned with the brand’s aesthetic. This approach mirrors the design of Alexandre Pavão’s accessories, which also start from a functional base and are refined with bold, creative details. The result is a versatile, visually engaging display that maintains a consistent relationship with the brand’s products while being practical for repeated use.
