New York, NY
Developed at Ringo Studio
Located in the heart of Soho, Manhattan’s youthful, shopping enclave, Contact Sports introduces a fresh retail concept for the sexual wellness industry. Custom millwork, mosaic tile, and lighting, create a lux locker room, engendering the excitement and anticipation surrounding athletic events.The building’s historic brick facade frames illuminated signage, glowing against the rich burgundy and deep walnut interior. The visitor enters through a full-service rose shop, conflating sex and sport, as the flower is an apt symbol in romance and Olympic victory.The metaphor is carried throughout. Entry-level gear and sensual gifts are merchandised within vintage-inspired lockers alongside sports accessories and brass name plates. The rose is nostalgically rendered in custom mosaic tile, sentimentally illuminated with a diffused light grid. Woven emerald upholstery and shiny brass fittings form the armature for the brand’s warm-up inspired apparel and accessories.The experience culminates in a swanky retail lounge in the round. Hemmed by custom millwork and provisioned with vintage magazines and an iconic Jonathan de Pas baseball glove chair, visitors are invited to linger.
